{"id":11882,"date":"2024-04-01T11:52:41","date_gmt":"2024-04-01T09:52:41","guid":{"rendered":"https:\/\/www.pictofoundation.fr\/finalistes-prix-picto-de-la-mode-2024-anna-leonte-loron\/"},"modified":"2024-04-09T18:14:55","modified_gmt":"2024-04-09T16:14:55","slug":"finalistes-prix-picto-de-la-mode-2024-anna-leonte-loron","status":"publish","type":"page","link":"https:\/\/www.pictofoundation.fr\/en\/finalistes-prix-picto-de-la-mode-2024-anna-leonte-loron\/","title":{"rendered":"Finalist – Prix Picto de la Mode 2024 : Anna Leonte Loron"},"content":{"rendered":"

[vc_row][vc_column][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]“After several years in an advertising and design agency, where she was able to flourish for a time as a strategic planner, in playing with words and images, it is in photography that Anna Leonte Loron<\/strong><\/span><\/span> has truly found itself. For its aesthetic dimension. And its storytelling strength. What drives it above all is to tell stories. Stories in images and words. Simple stories. In what<\/span><\/span> “they show, as much as in what they tell. Because simplicity requires truth. Intimate stories. Because the intimate told in a simple way, in a true way, can find an echo somewhere. It can become universal<\/span><\/span> . He can bring us closer. To the point of leaving no one in the dark. His eye often stops on what we consider to be a detail. Details of everyday life or life itself, on which we pay little or no attention<\/span><\/span> , due to lack of time or modesty. However, they are capable of awakening our senses, awakening a memory or arousing an emotion.<\/span><\/span> According to her, this is what gives them this sensuality.<\/span><\/span> This sensuality capable of touching us.<\/span><\/span> Film in hand, Anna Leonte Loron freezes it to share.”<\/span><\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”\u00ab The heritage \u00bb” font_container=”tag:h4|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text]“Anna Leonte Loron<\/strong> is A.L.L, and what I want is to tell stories that speak to everyone. Simple and intimate stories, to the point of becoming universal. Stories capable of bringing us together, in<\/span><\/span> what life has that is unhappy and beautiful, in its little nothings and its great wholes. I looked for a fashion story capable of doing the same. To get closer to the intimate, I got closer to the body.<\/span><\/span> Clothing then, since it is first and foremost that which touches us. But I looked for a garment capable of touching us to the heart, A garment capable of moving us. Every time. To the point of never tiring of us<\/span><\/span> . I looked for it in my wardrobe, and in those of the women around me. And I found it. This item of clothing is Momo’s trench coat, Jean’s Lacoste jacket, Dada’s leather skirt<\/span><\/span> , the outfit in which Francine got married, Andr\u00e9’s jacket, the only biker in his long list of lovers. This garment is the one we inherited. The heritage.<\/span><\/span> A separate piece in our wardrobe.<\/span><\/span> So much he, she, has been in our life.<\/span><\/span> We don’t put this item of clothing on.<\/span><\/span> We take the time.<\/span><\/span> To look at it.<\/span><\/span> To touch it.<\/span><\/span> To feel it.<\/span><\/span> You hold it against you first, Then you put it on yourself.<\/span><\/span> In an almost religious dance, which summons fragile memories.<\/span><\/span> We cover ourselves with it, until it embraces us.<\/span><\/span> And this embrace always ends up carrying us.<\/span><\/span> There is immense pride in carrying the heritage.<\/span><\/span> A pride that makes us stronger.”<\/span><\/span><\/span>[\/vc_column_text]\n

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