Finalists – Prix Picto de la Mode 2025 : Luna Conte

Luna Conte, graduate of ECAL school, draws her roots from documentary photography, influencing her work in fashion. She uses a narrative and authentic gaze to explore themes like adolescence, family, and heritage. Her images blur the boundary between reality and fiction, inviting reflection on the nature of the photographic image and how memories and moments are perceived and preserved.

Luna Conte is a French photographer born in Paris in 1996. She discovered photography at the age of 16 and decided to pursue her studies in this field at the École cantonale d’art de Lausanne (ECAL), from which she graduated in 2019. Luna began her career in documentary photography, a genre that continues to heavily influence her approach, even when working in areas as diverse as fashion photography.

By using the techniques and codes of documentary, Luna applies a narrative and authentic gaze to fashion, seeking to tell stories through the clothing and atmospheres she captures. Her work primarily focuses on themes of adolescence, family, and heritage. She explores these subjects with sensitivity, composing her images like paintings. Her photographic practice seeks to strike a balance between reality and fiction, with each image becoming a space where documentary and imagination intersect. In her compositions, she plays with the ambiguity of her images to provoke reflection on the very nature of the photographic image. This artistic blur, between documentary and fiction, invites introspection on how memories and moments are perceived and preserved.

In Timeless Moments, Luna Conte explores the subtle boundary between fiction and documentary, between the constructed image and the stolen moment. These images, carefully composed like cinematic tableaux, frozen scenes, give the impression that the protagonists wander aimlessly, seemingly lost in a flow of thoughts that belong to them alone and which we can only imagine.

Rather than offering a posed, perfect, and defined image, the artist captures these fleeting moments, these stolen instants from reality, where time seems to suspend. Each encounter seems to be a window into the intimacy of the other, a fragment of existence captured before it dissolves in the next moment.

Conte challenges the photographic genre itself, blurring the boundaries between fiction and documentary. She invites the viewer to lose themselves in this ambiguity, encouraging them to reflect on the very nature of the image and how it is constructed. This work is not only an observation of reality but a deep questioning of the role of art and the gaze, leaving behind a sense of incompleteness and mystery that makes each image all the more striking.

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