Our ambition

Founded more than 70 years ago, the PICTO laboratory has a long and rich history and has managed to evolve while remaining true to the values of innovation and sharing. This experience has been transmitted from generation to generation, starting with its founder Pierre Gassmann. Each generation has, in its own way and in tune with the times, enriched its expertise by meeting and collaborating with the actors of photography, whatever their origin.

Since its creation, Picto has accompanied and supported the various stages and milestones of photography. From mentoring Magnum photographers in the 1950s to the Picto Fashion Photography Award, including the Talent Grant, our commitment is nothing new.

Since 2016, Picto Foundation has sought to intensify its energy and sustain its actions, at a time when photographers still require our support.

This is what we had in mind when we decided to create Picto Foundation.

The actions we support attempt to respond to the expectations of photographers and encourage those who place experimentation at the heart of their creative process. These sponsorship initiatives should enable us to continue for a long time to see through the eyes of others and to prolong a tradition of exchange and sharing.

Philippe Gassmann
Chief Executive Officer of Picto Foundation

Our Team