Picto Collection

To meet the growing curiosity of photography enthusiasts regarding prints, PICTO created the PICTO COLLECTION programme on the occasion of its 70th anniversary. For the first edition, 70 well-known and emerging photographers, all of whom are partners in the PICTO laboratories, responded to the call by each offering a photograph in an edition of 50 copies, in the 30 × 40 cm format and at a unique price of €99 including tax. Part of the proceeds from the sale of the prints will be donated to an association dedicated to supporting photographic creation. For the first edition, €6,588 was donated to the Union des Photographes Professionnels to support photographers. The second edition of PICTO COLLECTION is currently being organised.