Finalists – Picto Fashion Photography Award 2026 : Alejandra Loaiza

Biography

Alejandra Loaiza is a photographer born in Bogotá, Colombia, in 1993 and based in Paris. Specializing in fashion, beauty, and editorial work, she creates images where fashion aesthetics engage with intimate narratives related to identity and cultural memory.
After studying fashion, she moved to France in 2014 and continued her path in communication. Self-taught in photography from 2016–2017, she began working professionally in 2020. Since then, she has collaborated with houses such as Dior, Chanel, Louis Vuitton, Lancôme, L’Oréal, Boss, and Elie Saab, and her work has been published in international titles including Vogue, Elle, Harper’s Bazaar, GQ, WWD, Marie Claire, and The Washington Post.

Suba, Costa Azul

Suba, Costa Azul exists at the intersection of fashion and documentary, exploring what it means for Alejandra Loaiza to be Colombian, and how collective memory, cultural iconography, and everyday aesthetics shape identity.
Rooted in her childhood in a working-class neighborhood of Bogotá, the project draws from the streets and their inhabitants: the resilience of the community, the colors and textures of the urban environment, and the gestures and lifestyles that define daily life. These elements translate into clothing, hairstyles, and personal styles, where fashion becomes a tool of expression, a social language embedded in everyday life, and a marker of belonging.
The series highlights rites of passage such as quinceañeras and beauty rituals in local salons, while still lifes revisit Colombian iconography, showing how objects and visual signs contribute to identity construction and the transmission of cultural heritage.
Combining analog and digital photography, Suba, Costa Azul reflects her intimate relationship with the image and her desire to preserve tangible memories, even as some moments remain undocumented. Living far from Colombia, she pays tribute to her origins, creating images that connect memory, culture, identity, and fashion—transforming the latter into a meaningful visual language.